- For this case study, you will choose either Case 10 – Chipotle Mexican Grille or Case 22 – The Walt Disney Company: Its Diversification Strategy in 2014. These cases are interesting because they demonstrate companies that are examples of sustainability despite tough economic conditions.
- The Walt Disney company its diversification strategy in by Ye Li on Prezi Likewise, with a related diversification strategy you have the advantage of understanding the business and of knowing what the industry opportunities and threats are, yet a number of related acquisitions fail to provide the benefits or returns originally predicted.
Oct 18, 2017 Case #7 the Walt Disney Company Its Diversification Strategy in 2014 October 18, 2017 Author: M Syafrin Hady Putra Category: The Walt Disney Company, Walt Disney Parks And Resorts, Disneyland, American Broadcasting Company, Walt Disney Report this link. The Walt Disney Company. The Walt Disney Company: Its Diversification Strategy in 2014 and Constuct a Case Analysis to analyze a company's Strengths, Weaknesses, Opportunities, and Threats. Consturct a short Written Case Analysis 3-5 pgs., not including a title pgs. And references page) The analysis should include: Economic conditions. Diversification Demo (2014) mentioned that Walt Disney started as a cartoon studio in Los Angeles, and currently, the company is involved in the cartoon industry, theme parks, and mass media industry. The company has diversified conti9nously over the decades to keep growing.
Assignment Description: Complete a Case Analysis to analyze a companies Strengths, Weaknesses, Opportunities, and Threats
Details:
Read Case 22: The Walt Disney Company: Its Diversification Strategy in 2014 (pages C 319 – C334),
Complete a short Written Case Analysis (4 pages, not including a title page and references page)
(1) choose a model from chapter 3 to perform an external analysis (The Five Forces Framework)
– The most powerful and widely used tool for diagnosing the principal competitive pressures in a market is the five forces framework.1 This framework, depicted in Figure 3.3, holds that competitive pressures on companies within an industry come from five sources. These include (1) competition from rival sellers, (2) competition from potential new entrants to the industry, (3) competition from producers of substitute products, (4) supplier bargaining power, and (5) customer bargaining power.
(2) choose a technique to perform an internal analysis
(3) Present your findings as a SWOT report including components of Strengths, Weaknesses, Opportunities, and Threats
(4) Propose an action plan and set of recommendations addressing the issues you have identified
THE WALT DISNEY
The Walt Disney Company, one of the most successful producers of entertainment and offers multiple product lines that fit into each other perfectly. Walt Disney Company creates entertainment at theme parks, resorts, and interactive media. The basic goal of the company is to satisfy the customers and to gain a competitive advantage over competitors. Isuzu c201 engine manual. The company wisely chooses its resources and capabilities and knows how to use them by taking into consideration the ever competitive environment.
Free viber for mac os x 10.6. Moreover, Walt Disney adopted different strategies to diversify its activities and always tried to manage innovation and creativity, in order to gain the competitive edge. Furthermore, the strength of the company lies in its strong portfolio, resources, capabilities, and an effective organization. Malwarebytes for mac crack. The success of the company involves new idea, creativity and one of them to open a park and a different kind of park. The corporate strategies of the company include three dimensions such as vertical integration, horizontal integration and geographical integration.
However, the product expansion in different countries requires high capital and resources, especially in building the theme park in different countries. Therefore, the company requires limiting its diversification in order to save its brand image and retain customer satisfaction. Moreover, too much diversification and product expansion leads the company to face multiple challenges and problems in the future such as synergy, too much outsourcing and brand image.
The synergy affected the scope of the company’s business geographically, vertically and horizontally. Moreover, it increased the revenue through promotions, value-added products and services and reduced the number of licensed brands to half. Furthermore, the idea of the theme of parks in Europe and other countries decreased the value of the Disney theme parks and the value of Disney premium prices. This is because many people from different countries do not prefer to pay premium prices and the concept of theme parks is different in countries because of difference in culture, tradition and language.
Furthermore, the competitive advantage will be short lived and diversification can be failed if the competitors intimate the company’s moves quickly and in low prices. Apart from that, the customers are attracted towards the low costs products and services. Therefore, it is highly recommended to Walt Disney to boost and increase the customers’ services in the existing theme parks. This strategy will help the company to increase competitive advantage without increasing the expenses and operational costs.The Walt Disney Company It s Diversity Strategy Case Solutions
Moreover, the company should develop the interest of the people into the theme parks by hiring Disney Channel actors into musician with their multitalented abilities and capabilities. Furthermore, it should arrange different shows and performances of the channel actors, in order to attract the people to visits the parks. Apart from that, the company should drive the goal of the Disney into the music industry as a main player. Therefore, the company should expand theme parks in different countries in order to maintain the brand value and increase the profitability and revenue of the company in the long run........
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